Marketing Writing

From Complex to Compelling - 
Marketing Writing That Sells

You’ve developed something amazing.
A product that could disrupt the industry, revolutionize workflows, or make engineers high-five each other in excitement.
A dashboard as a marketing writing example
There’s just one problem:
If no one understands why they need it, they won’t buy it.

That’s where we come in...

Before we write a single word, we help you define your marketing strategy.

We dig into:
Deep understanding of the market for marketing writing

Deep product and market understanding

Before we dive into strategy or start writing a single word, we immerse ourselves in your product, your market, and your buyers. We learn how your solution works, what problems it truly solves, and why it matters. We analyze competitors, review your existing materials, and talk to your team to ensure that everything we write is grounded in real understanding.
Marketing writer building a strategy

The strategy

Based on our research, we help you define your marketing strategy.
Who needs your product (and why they should care)
What makes you different (in a way that actually matters)
What makes you similar (because people also look for what they already know)
How to position your brand within your competitive landscape
Marketing messaging that resonates with the audience

Messaging that resonates with the audience

Tech buyers are smart, but that doesn’t mean they want to read a spec sheet disguised as marketing. We turn complex concepts into messaging that’s clear, engaging, and exciting. Whether you’re speaking to developers, CIOs, or end users, we make sure your message sticks.
Deep understanding of the market for marketing writing

Deep product and market understanding

Before we dive into strategy or start writing a single word, we immerse ourselves in your product, your market, and your buyers. We learn how your solution works, what problems it truly solves, and why it matters. We analyze competitors, review your existing materials, and talk to your team to ensure that everything we write is grounded in real understanding.
Marketing writer building a strategy

The strategy

Based on our research, we help you define your marketing strategy.
Who needs your product (and why they should care)
What makes you different (in a way that actually matters)
What makes you similar (because people also look for what they already know)
How to position your brand within your competitive landscape
Marketing messaging that resonates with the audience

Messaging that resonates with the audience

Tech buyers are smart, but that doesn’t mean they want to read a spec sheet disguised as marketing. We turn complex concepts into messaging that’s clear, engaging, and exciting. Whether you’re speaking to developers, CIOs, or end users, we make sure your message sticks.

Once we have the messaging, it's time to create the marketing collateral.

A subtly colourful gradient background

We Create Marketing Collateral That Works

With strategy and messaging locked in, we create high-impact marketing materials.
Brochure exampleBrochure example
Works

Explore
Relevant Works

View more
Energy Vision - Website Marketing Writing Example
Energy Vision - Website
Marketing Writing
Kando - Case Study
Cyber Insurance Academy brochure
Cyber Insurance Academy - Brochure
What We Write

Website Content

White Papers & eBooks
Case Studies
Sales Decks & One-Pagers
Email Campaigns
Product Datasheets
Social Media Content
Ad Copy
Video Scripts
Press Releases

Why Work With Us?

We get tech

We speak your language, whether it's cloud computing, AI, cybersecurity, or the next big thing.

We write with strategy in mind

Every piece of marketing content serves a purpose, no fluff, no filler.

We make complex ideas simple

Because great messaging turns confusion into clarity and curiosity into conversions.

We know what works

From SEO to social to sales enablement, we craft marketing content that delivers results.

We sound like you  only better

We fine-tune your brand voice to make sure you stand out (not blend in).

You’ve got the tech. We’ve got the words.

Together, we’ll turn your message into marketing magic!

Ready to get started?

Whether you need documentation, marketing copy, or both, we're here to help.
Get in touch
Writec provides technical writing and marketing writing services to over 600 leading tech clients. Our services include copywriting, content writing and distribution), video script writing, social media, technical writing, UX writing, and localization.
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